Dior fall winter 2022 campaign recreates the art gallery

Dior fall winter 2022 campaign recreates the art gallery

Dior brand announced an advertising campaign for the Ready-to-Wear Fall Winter 2022 product line, conceived by creative director Maria Grazia Chiuri.

Dior fall winter 2022 campaign recreates the art gallery

In tribute to The Next Era, Mariella Bettineschi’s mesmerizing artwork will serve as the main backdrop for this campaign.

A gallery of female portraits borrowed from the history of painting – from the sixteenth to the nineteenth centuries – will serve as a starting point for a review of the attitudes that have established women from the past to the present.

Through the lens of photographer Brigitte Niedermair, models reimagine iconic figures, embodying the collection’s experimental boldness with a discreet decor; to subtly evoke an exotic wardrobe.

From clothing to accessories, creations transform Dior’s legacy by blending aesthetics and technology. Iconic jacket, Bar jacket decorated with technical accessories created in collaboration with Italian start-up – D-Air Lab*.

Meanwhile, Dior Bobby, Lady Dior and Lady D-Joy bags are reinterpreted by the Dior Autumn-Winter 2022 advertising campaign through the lens of modernity to highlight the fashion house’s virtuosity. These images represent power, strength and passion as a tribute to Dior’s creative ability to link past, present and future.

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