Fashion
Gray in sneakers a neutral mix with an inspirational story
Jun
Among the many names in the sports shoe market, the logo is the first name-point of a brand. This is an exclusive symbol, containing many messages and philosophies from the founder. But to visualize and sketch a specific brand image, users will tend to associate design, especially color .
Gray in sneakers a neutral mix with an inspirational story
Through the “N” symbol on the side of the shoe, New Balance is easily remembered by the public and quickly named. However, the factor that connects shoe lovers and creates their first images of New Balance is probably the gray color scheme in the designs. Gray is not only the “splendid” symbol of New Balance but also accompanies throughout the development process, bringing the mission of sketching the brand’s portrait to the public.
In 1982, New Balance first launched the 990 shoe line with the most expensive price on the market at that time, up to $100. The product owns high-quality suede, the characteristic gray color scheme on the shoe body and optimal cushioning technologies to give users an elegant appearance and the smoothest movement experience.
Within 6 months, New Balance had received more than 50,000 orders for this expensive “seeming” shoe line. The 990 sneaker also became the symbol of New Balance and in particular, the gray color on suede and mesh fabric is a leading representative until now.
However, the gray color scheme and New Balance came closer to the public only when 574 appeared. Six years after the introduction of the 990, New Balance released the 574 shoe line with a “multi-function” design, suitable for running and walking. Possessing an affordable price, the 574 “captures” the hearts of shoe lovers and becomes an item that cannot be burned in the user’s wardrobe without the need for aggressive advertising. Until now, 574 is still a household name and is considered a symbol of popular culture.
Because of the bold imprints of gray in the development process, since 2018, New Balance has launched an annual event called Gray Day to honor the color scheme ” this legend”. This summer, Gray Day 2022 returns with the message “Make it Gray” and brings three impressive gray color schemes on three shoe lines 57/40, XC-72 and 327.
Although not the shoes with a calendar It has a long history like the 574 or 990 but the “bold” gray color on three contemporary shoe models such as the 57/40, XC-72 and 327 can be seen as a form of continuation of the original values of the brand. .
The highlight of the three lines of Gray Day 2022 shoes, in addition to the eye-catching gray color scheme, is also in environmentally friendly materials according to the exclusive Green Leaf standard. Specifically, the products will be made with more than 50% recycled or organic materials in the uppers of the shoes and leather materials produced according to sustainable standards . Additionally, at least one midsole or outsole material contains a minimum of 3% biomaterials or 5% recycled materials.
In general, color is not only created to match the breath of the times, aesthetics in style, but also a form to convey the brand story, creating an invisible bond with the user. Throughout the development of New Balance, the gray color scheme is a characteristic, a “legend” and a bold mark of a new balance.
You can click on the links below to owning our products
Contact us:
- https://www.facebook.com/Allyoloswag.Store
- https://twitter.com/StoreSwag3
- https://www.pinterest.com/allyoloswagstore689/
Homepage: https://allyoloswag.com/