Dioriviera when colors play on traditional Dior materials

Capsule collection Dioriviera showcases Maria Grazia Churi’s relentless creativity as Creative Director. With a fresh spirit, Dior’s collection is like an invitation for fashion-loving hearts to get on a resort bus, escape the hustle and bustle of the busy city.

Dioriviera when colors play on traditional Dior materials

Designs are inspired by the most characteristic, most traditional of Dior such as fabrics of the Jouy region (Toile de Jouy) or bayadère stripes. With colors that have appeared in the fashion house’s Fall 2022 collection such as blue, orange or pink , this capsule collection exudes a trendy touch embellished with mesmerizing neon color spots.

Toile de Jouy material is like a beautiful memory region with a timeless symbolism , sketched by the Creative Director on designs such as skirts , dresses, shorts, swimwear and the hottest accessories. Lady D-Lite, Dior Book Tote, Diorcamp or Dior Travel clutch bags maximize their appeal with classic materials that date back to the 17th century and become the fashion statement of the season. Dway mules, DiorAct sandals, ponchos, scarves and bobs, and a sailor marinière will lead you on your journey to the promised land called Dioriveria.

As an indispensable piece in the wardrobe on sunny days, Dior has launched summer identity products such as surfboards decorated with the Christian Dior logo, skateboards, pool mattresses, umbrellas, and umbrellas. Sunshades, fans and beach games. Accompanied by a range of decorative products, stationery, pillows and tableware – sending a message that celebrates this artful lifestyle.

The Dioriveria collection will be available from May at Dior pop-up stores and resorts around the world – from the Greek island of Mykonos to Tokyo, from the Sicilian seaside town of Taormina to upscale Beverly Hills, or Capri Il Riccio beach of Italy and the capital city of Chengdu of Sichuan province, along with Bali, Montenegro and the Hamptons.

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