For the first time, Prada has an eco-friendly female perfume bottle, so the company has to invite the actress to protect the environment – Emma Watson – as an ambassador.
Prada invites emma watson to be the ambassador for eco-friendly women’s fragrances
The bottle of Prada Paradoxe is not the first time Prada has launched a women’s fragrance, but it is fully invested by the Italian brand, because before its launch, it was paired with the A-list ambassador, actress Emma Watson.
The actress caused a fever on social networks when she appeared with slick hair and dark black eyeliner eyes. Normally, Emma Watson often prefers natural makeup, not bold. Therefore, the impressive styling in the advertising campaign for Prada perfume highlights the freckles of the actress, making her look different and immediately attracting the attention of the fashionistas.
Emma Watson’s fans were also surprised to see the actress once again cut her hair in a pixie cut and the super-short bangs that made a big hair trend back in 2010. That’s when the Harry Potter movie series just ended. People are used to a long curly hair Hermione Granger, so Emma Watson’s short hair image is extremely shocking. Changing her hairstyle marks the end of Emma Watson’s journey with Hermione Grander, so she can try new projects.
Now the hair is back as if to mark a new milestone in Emma Watson’s career: Short film director.
Emma Watson said that she is not only the face of the new fragrance from Prada, but also has been assigned to direct this advertising campaign. This is the first time Emma Watson has challenged herself as a director. The actress once said that she wanted to be a director since she was 7 years old! So this opportunity is like a dream come true for Emma Watson.
“When Prada asked me about being the face of a new fragrance campaign, I asked if they could let me direct it. It’s great that Prada agrees. Right at this stage, I thought to myself that I really wanted to direct a movie.”
Prada’s new women’s fragrance this time is named Paradoxe, which means “Paradise”. The name immediately conquered Emma Watson. “I immediately thought, ‘Oh my god, that’s me. That’s my daily feeling’. I think I always go against the current, “said the actress.
“Hopefully people will love my artwork, just like how I was so happy to have produced it,” Emma Watson shared.
Paradoxe perfume is the first product in the collaboration between Prada and L’Oréal cosmetics group. According to Yann Andrea, international market share manager of the Prada Beauty division in L’Oréal, Paradoxe perfume is the scent of multi-color in the female personality. “A woman who is always changing and improving herself, but never losing her identity.”
Therefore, the perfume is placed in a triangular glass vase. Partly because it’s a brand logo. Another part is because the triangular vase is not really balanced, never standing upright, creating an “unusual” feeling for the design.
Perfume Prada Paradoxe also uses new technologies. Neroli flowers are extracted from before the flower buds open, leaving a fragrant scent like fresh flowers. Amber this time is Ambrofix biological extract, creating a warm scent. White musk is Serenolide, which gives a stronger scent when compared to other types of white musk compositions.
The eco-friendly nature of Prada Paradoxe fragrance is also conveyed through the source of the standard extraction of raw materials, such as Moroccan Neroli essential oil. The glass bottle is made to be ultra-thin, reducing its weight so as not to consume a lot of energy when transporting. Paradoxe is refillable – you can go to Prada stores to refill your perfume.
According to L’Oréal, luxury perfumery is a very well developed area at the moment. Luxury scents, for example, Libre by YSL, Born in Roma by Valentino, and Prada Luna Rossa Ocean, through franchises under L’Oréal, saw sales growth of 35% in the first half of 2022 compared to the same period in the same period. last year.
Sales of the Prada fragrance line are currently at number 8 in L’Oréal’s portfolio in the US market. In the UK, it took the number 10 spot. In both the US and Europe, Prada fragrances were growing twice as fast as the overall perfume market. Therefore, it is not surprising that Prada opened an Instagram channel specifically for the Prada perfume line
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