Fashion
Second hand clothes are on the rise in the european fashion market
May
European youth in particular and Europeans in general no longer find them dusty and boring, but sustainable, trendy and cheap.
Second hand clothes are on the rise in the european fashion market
Second-hand clothing is becoming more and more popular and occupies an increasingly large share of the fashion market in Europe.
European youth in particular and Europeans in general no longer find them dusty and boring, but sustainable, trendy and cheap. Clothing retail chains are also starting to focus on the more sustainable second-hand market.
“The secondhand market is growing three times faster than the total fashion industry,” said Annick Schramme, professor and lecturer in fashion management at the University of Antwerp. By 2030, the secondhand clothing business is even predicted to be twice as large as couture.”
According to Professor Annick Schramme, today, people still mainly buy clothes from big chain stores, this is cheap clothing, usually only worn for a few years. While “fast fashion” is more or less stable, the secondhand market is thriving. This mainly takes place on online stores, through platforms like the Vinted site.
Ms. Schramme further explained: “Some famous fashion brands are now also following this trend, such as dedicating a corner to display their old clothes or beautifully calling their vintage clothes.”
Even major retailers, like H&M last year, have set up a partnership project with a Belgian antique store to sell H&M’s vintage clothing collection in its chain. .
To be truly vintage, clothing must be at least 25 years old and must be original and still in good condition, according to Ms. Schramme.
In recent years, the second-hand clothing market has also attracted young Europeans.
Expert Schramme said: “European youth are not attached to old clothes, it is important that this consumption helps protect the environment, avoid waste and especially affordable prices and other fashion styles. separate.”
Explaining the popularity of the second-hand clothing market today, according to Ms. Schramme, there are many reasons, but one of the reasons is the nostalgia for the past of a part of consumers.
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