Victoria’s Secret breaks the rules to hire a male model for the first time

Victoria's Secret breaks the rules to hire a male model for the first time

After hiring oversized models, transgender models, and models with Down syndrome, Victoria’s Secret continues to surprise people.

Victoria’s Secret breaks the rules to hire a male model for the first time

This April, American actor – Darren Barnet – officially became the face of Victoria’s Secret’s genderless collection of PINK products. This collection includes a wide variety of products such as shorts, t-shirts, accessories and more.

PINK product line CEO – Amy Hauk – said that Barnet is famous for its close and positive image, so it is very suitable for PINK’s products this time (aimed at teenagers). “As Victoria’s Secret expands its products celebrate gender diversity, we wanted to make sure the models both represent the brand’s message and don’t lose sight of their own individuality.” – Hauk said.

Barnet did not forget to express her happiness at becoming the first male model of Victoria’s Secret on her personal page: “I love the job that PINK is doing. They are focusing on people’s mental health care and community integration needs. This is a topic I’ve always been interested in. I feel very honored to be participating in the genderless clothing advertising campaigns for young people.”

Darren Barnet (born 1991) is an American and Japanese hybrid. According to Standard UK, Barnet can speak 4 languages: English, French, Japanese and Spanish.

He has participated in the films American Pie Presents: Girls’ Rules, Love Hard , the series Never Have I Ever produced by Netflix. Darren Barnet also played the character Freddy Malick in the series Agents of SHIELD in the Marvel universe.

In addition to his passion for acting, he also enjoys playing sports, writing music, singing, and writing scripts. In 2018, he self-produced and landed a role in his debut short film Glass

The move to hire male models is considered a remarkable step in the journey to improve Victoria’s Secret’s brand image.


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