Fashion
A day in covid a crazy day in the middle of a pandemic with surreal couture fashion
Jul
The COVID-19 pandemic has disrupted our lives. Can’t go out, can’t see friends and family, can’t even go to your favorite restaurant to eat. Now go to work as usual, tomorrow the neighborhood will be blocked to fight the epidemic. These sudden changes make us lose sight of everyday life. It can be compared to life during the epidemic as being lost in a wonderland, and each of us is an Alice.
A day in covid a crazy day in the middle of a pandemic with surreal couture fashion
Based on this feeling, the team of photographer Reinhardt Kenneth and stylist Joaquin Aristides Flores took the photo series A Day in COVID .
Stylist Joaquin Aristides Flores said, “ A Day in COVID can be described through three keywords: The New Normal, The Ambiguous, and the Magical.”
The surrealism in the series comes from the strange combination of couture costumes and idyllic backgrounds, along with image processing techniques in Photoshop. “We found inspiration in Salvador Dalí’s paintings,” she said. He is a famous painter with Surrealism, putting the power of illusion into ordinary objects.
The swirls, zigzags or ripples in the set of images come from the Paranoid Critical Transformation Method that Salvador Dalí founded. Using this method, the artist interprets the state of paranoia in a way that the viewer can understand. Turn seemingly inanimate shapes and objects into layouts that evoke ghostly images in the subconscious.
“We want to convey the idea that the COVID-19 pandemic is like a fantasy. Sometimes things change suddenly and cannot be explained by logic,” shared stylist Joaquin Aristides Flores.
“When I started shooting, I don’t think everyone on the team could have envisioned the end result,” laughs stylist Joaquin Aristides Flores. “Especially the four models Grace Baikk, Kyla Shay, Sona Noelle, and Dominique Muscianese. The couture costumes are gorgeous, very flashy. Then when everyone saw the final set of photos, everyone “surprised” because of its avant-garde look. I think the models will never forget this experience.”
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