Sin industry’s greening efforts

Sin industry's greening efforts

Associated with beauty and vanity, but in the story of preserving the green of the mother planet, fashion is the industry that plays the villain.

Sin industry’s greening efforts

According to a 2018 report by UNECE (United Nations Economic Commission for Europe), the fashion industry alone emits 10% of the world’s carbon emissions, making natural water supplies such as Rivers and lakes dry up, causing environmental pollution. Not stopping there, 85% of all fabric materials used in production end up in huge industrial waste dumps while less than 1% of this is recycled.

An estimated 500,000 tons of microfiber (microfiber) are discharged into the oceans every year, equivalent to 50 million plastic bottles (according to a report by the Ellen MacArthur Foundation in 2017). To make a cotton t-shirt, it takes 2,600 liters of clean water to water cotton plants. According to the United Nations Conference on Trade and Development in 2020,

Knowing that, but not being able to stop an industry that generates trillions of dollars in profits every year. “The urge to sell more, stimulate more customers is still in the DNA of this industry. Clothes often have a short life cycle and they end up in landfills” – Michael Stanley Jones, co-secretary at The UN Alliance for Sustainable Fashion know.

A vicious cycle is created: consumer demand is strongly stimulated – development technology allows to shorten production times – polyester synthetic fibers are fully exploited to serve the market and rotate Timely round with trends… The damage caused by the fashion industry seems to have no end in sight under the pressure of the market.

In the past decade, sustainable fashion business models have been born with key keywords: reuse, recycle, remanufacture and repair. Wedding dresses and swimwear made of vegan organic materials, mycelium yoga mats, sneakers made from bagasse or coffee grounds…

Move to change or go for a 100% sustainability commitment (using the most sustainable products). environmentally friendly materials, production processes towards sustainability and transparency, reduction or elimination of synthetic materials) from big brands such as Stella McCartney, JW Anderson,… to well-known names New mid-ranges such as Theory, Marine Serre, Everlane, Reformation, etc. have partly strengthened humanity’s belief in fashion’s efforts to change slowly but surely.

The big names in the fast fashion industry like H&M or Zara have in turn launched sustainable product lines. H&M has a Conscious line, and Zara has a Join Life line that uses eco-friendly materials. Even H&M has committed to using 100% recycled or sustainable materials for the entire brand by 2030, Zara has an ambition to achieve 0% emissions into the environment by 2040.

Of course, the change requires the process and the unanimous determination of brands in the industry. For new or small-to-medium brands, the change comes quickly and directly. But for brands that are large (to the point of cumbersome) and have a long legacy, transformation often starts more slowly.

In 2018, Balenciaga’s Creative Director Demna Gvasalia collaborated with the World Food Program to produce caps, t-shirts, and waist bags with the logos of the two brands side by side. 10% of sales from these products are donated to WFP – the world’s largest human rights organization fighting hunger.

Following in the footsteps of Balenciaga, Michael Kors is also launching a special edition of the LOVE “Watch Hunger Stop” t-shirt in 2020. All profits from the sale of this t-shirt are donated to WFP as a timely response. amid the Covid-19 pandemic. And most recently, on the occasion of the Lunar New Year, Kenzo and Prada launched a special campaign towards the conservation and breeding of rare tiger species in the world.

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