For the first time, Italian fashion house Fendi cooperated with football club AS Roma to bring formalwear and casual wardrobe for players.
Fendi fashion house in charge of renewing the fashion wardrobe for as roma football club players in the next 2 seasons
“ The unprecedented partnership between Fendi and AS Roma is rooted in their shared values and roots, in honor of the city of Rome. This is also where both brands were born, namely Fendi founded in 1925 and Club launched in 1927 ,” said Serg Brunschwig – Chairman of the Board and CEO of the luxury fashion house. Italy – tell.
Designer Silvia Venturini Fendi, Artistic Director of Menswear and Accessories, will design the formalwear and casual wear in dark blue, combined with the team’s signature colors of yellow and red. All costumes are made in Italy.
“ The concept of this collaboration revolves around decoding the values and iconic DNA of Fendi and AS Roma to create a intersection between sport and fashion. The common denominator of both lies in the corner of the Roman roots and the strong connection with the ancient city, ” shared Venturini Fendi.
In addition, fashion house Fendi has also continuously forged a strong relationship with the Italian capital over the years, supporting key innovation initiatives, including the Trevi Fountain, which started construction since 2013 and completed in 2015, before the fashion house launched Haute Couture collection here in 2016; Project Temple of Venus and Roma and Palazzo della Civiltà Romana serve as the brand’s headquarters in this city.
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