Fashion house Balenciaga launches a campaign to promote the Fall Winter 2022 collection following the story of the short film “The Lost Tape” announced in December 2021.
Balenciaga continues the story of the lost tape with the campaign to promote the fall winter 2022 collection
In this campaign, supermodel Bella Hadid will join singer Aya Nakamura, model Kit Butler, Zou Chen, Abdou Diop, Inti Wang and Lina Zhang – the faces that appeared in the first part – to perform. Her unique fashion personality blends with the core spirit of the collection through the lens of photographer and filmmaker Nadia Lee Cohen.
Artists freely pose on a minimalist gray background, reminiscent of 90s fashion photos through the poses, charisma and costumes of the Fall Winter 2022 Collection. Balenciaga such as XX, Hourglass, Everyday Tote and Le Cagole are transformed into fresh, more personal than ever, while Lindsey, Crush and Crocs bags appear extremely luxurious in every frame of the advertising campaign. ba.
Inspired by ’90s nostalgia and bohemian post-grunge, the models sported low-cut baggy jeans, revealing Balenciaga’s lingerie design, and unique three-piece jeans (including a mini skirt and two). trouser leg), trousers and boots. Besides, other Ready-to-wear clothing designs such as jackets, tank tops, trenchcoats, and asymmetrical slip dresses are also prominent items in the Autumn-Winter 2022 collection of the Spanish fashion house.
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