Fashion
Burberry’s famous tb monogram pattern gets a new look in a promotional campaign with gisele bündchen
Jun
Burberry has officially launched a new TB Summer Monogram collection, showing the collaboration of Creative Director Riccardo Tisci and the muse Gisele Bündchen.
Burberry’s famous tb monogram pattern gets a new look in a promotional campaign with gisele bündchen
The TB Summer Monogram campaign is a dialogue between the past and the present, aiming to create iconic value expressed through the motifs of the collection. In photos taken by duo Luigi & Iango, Gisele Bündchen stands in front of unpublished portraits of herself. These are works taken by the photography duo a decade ago. There, we encountered a flying, free Gisele, exuding a liberal beauty – which is also the spirit of the collection.
“I am very happy to see Riccardo again after a long time, and taking pictures with Luigi and Iango is always a great experience. We had a really good time working together,” said Gisele Bündchen.
To bring the concept to life, Riccardo worked with a talented team of creatives, including photographers Luigi & Iango, stylist Suzanne Koller and makeup artist Georgi Sandev. The collection combines two of Burberry’s symbols to form a distinctive version that symbolizes the connection between the past and the present.
The checkered tartan pattern combines with TB Monogram – a motif introduced by Creative Director Riccardo Tisci. The collection, for men and women, includes a wide range of products such as gabardine coats, silk bomber jackets, silk skirts, cotton shirts, swimwear and sunglasses.
The collection is a blend of heritage and modernity, a fusion of icons, looking to the future.
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